Legacy
We’ve spent years helping charities grow their legacy programmes through standout strategy, creative and insight.
Our approach combines bold ideas with real-time audience research and testing, so everything we deliver is grounded in what works now. From proposition development to campaign rollouts, we help you connect with supporters and grow long-term impact.
We lead the way on innovation too. Our Adaptive Acquisition model offers a smarter, faster way to reach and convert new audiences. And through our Legacy Roundtable, we share insights, ideas and best practice with legacy professionals across the sector.
Proposition development
Audience research and testing
Strategy and toolkits
Campaign creatives
Campaign assets
What our clients say
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Ben Eden-Davies
"Catsnake have done an amazing job developing our new Legacy Creative proposition.
They were methodical, systematic and strategic but also highly creative and collaborative. We trusted their approach and expertise and allowed them to do what they do best. They understood the brief, the audience and ultimately created a proposition that is on brand but also stretches us."
John Hutchin
"With increased investment in legacy marketing, and a priority to innovate in a digital space, Catsnake proposed a highly ambitious plan - and exceeded expectations!
Results speak for themselves, almost doubling our leads target and the lowest average cost per lead of any legacy campaign to date. Greenpeace are now rolling out this ‘blueprint for success’ on a global scale."
Vicki O’Hare
"The TV advert was a completely new venture for the RSPB’s Legacy Team. Thanks to Catsnake’s faultless professionalism, passion and creativity it felt like they were an extension of our own team. Meticulous attention to detail and evaluation throughout the campaign lifecycle, resulted in ever increasing success.
Other departments were impressed and are now working with Catsnake on future projects!"
Harvey Kirk
"Catsnake create first-rate content, but it’s the professionalism and attention to detail throughout the campaign – their ability to actively monitor the performance throughout and optimise content mid-campaign, that really sets them apart.
The results speak for themselves, returning the most contactable Legacy leads we’ve ever seen for a digital campaign. We’re already looking to work together on the next one."
Jenny Kronbergs
"It was great working with Catsnake to develop a new proposition for our legacy marketing programme. Catsnake are skilled at using evidence from audience research to consider the needs of our supporters, and translating this into well thought-through creative messaging.
They were great to work with and we’re confident that we’re moving forward with a proposition rooted in audience insight."
Dan Carter
"Developing our new Legacy Enquiry Direct Mail pack with Catsnake was a real pleasure.
Their planning, attention to detail and support throughout was excellent, as was the creativity in the three concepts provided. They interpreted the brief so well we could have used all three concepts for this appeal."
Anna Kapitanec
"We’ve thoroughly enjoyed working with Catsnake on our new Gifts in Wills proposition. We worked collaboratively and were really impressed by their creative and strategic thinking. Their process is excellent and one that really got us thinking, bringing new ideas and innovations to our team.
We would highly recommend them and will be working with them in the near future!"
Nathalie Ormrod
"We loved working with Catsnake on our new Gifts in Wills TV advert. Their attention to detail and level of research in response to the brief was impressive.
Creatively, they brought something new to the table! The team were enthusiastic and innovative, whilst remaining true to the brand, and the whole process was a seamless collaboration."
