Articles & Insights  

Tell us, what does your charity do? For this article, we've looked through thousands of charity overviews in an attempt to understand how charities describe their raison d'être: what they do, and why they do it. We share our thoughts on what works, what doesn’t, and five great examples from UK charities.

In this ‘Stories Picked Apart’ article, we’re taking a look at Ursula K. Le Guin’s brilliant short story about the almost Utopian city of Omelas, and those who choose to leave it behind. To this day, this tale continues to influence, inspire and create debate, and holds a mirror up to our own society and social contract.

With so many fantastic charities out there, how can you STAND OUT from the crowd? Well, the power lies in having a GREAT proposition. In this article, we share our tips for cutting through the noise and captivating potential donors, with examples of standout propositions in action.

Is it ‘Will’ or ‘will’? We've scoured through over 200 legacy guides and analysed the webpages of 400 UK charities in a geeky attempt to see where everyone stands on the matter. Whether you're Team Uppercase, Team Lowercase, or somewhere in between, this article is for you.

This is the start of our brand new blog series: ‘Stories Picked Apart’, where we dive into some of our favourite stories, dissect them a little and figure out what it is that makes them so great! To kick-off the series, we’ve chosen this perfectly absurd little novella, which is still finding its way into pop culture more than 100 years after it was written.

We've recently embraced some changes here at Catsnake and we'd love to tell you about it! We've shed our old image and are excited for our new branding to take flight! Read on to find out how and why we've refreshed our look.

Every great TV advert starts with a brief, but what makes a great brief? Find out in this short, sweet, 3 minute read, which lists everything you’d need to include to help us really get to know your charity, and come up with compelling TV ad creatives.

The RSPB’s Vicki O’Hare and our co-founder Stephen Follows discuss the experience of Catsnake: The Story Agency creating the RSPB’s first ever legacy TV advert. From her hopes for what a TV advert could do for RSPB legacy to how Catsnake won and delivered the work, they look back on a cherished collaboration.

What is a legacy proposition? And why is it vital to legacy fundraising? Read on to find out, and learn what makes a powerful proposition that will unify and uplift your legacy campaigns and stewardship.

Learn about our Adaptive Acquisition approach, the digital breakthrough and methodology that lead to our innovative campaign with WWF-UK, and a win at The Drum Awards for Social Purpose in 2021.

Ed Dark, CEO and Catsnake co-founder shares how his teenage fascination with Shakespeare's Macbeth ignited a lifelong passion for storytelling, and how an unexpected opportunity to work with the legendary actor Sir Ian McKellen was a remarkable 'full-circle moment' for him.