What does it do?
Adaptive Acquisition campaigns reveal audience interests, habits, and motivations to provide demographic data which helps to develop ideal messaging formulations. The charity receives all of these learnings, the leads being chased at a competitive CPA, and a library of proven content with relevant targeting for low-cost, high-return future campaigning.
Non-linear targeting lets you reach and attract your desired audience, even if they haven’t seen or interacted with your content before.
Campaigns provide data on core demographics and tested targeting profiles, and insights into broader audience motivators, interests and habits.
Content performance dictates media spend allocation, so the adaptive campaign constantly evolves in response to live data and chases a minimal cost per lead.
Adaptive Acquisition campaigns consistently outperform industry benchmarks, and beat targets for both total leads and cost per lead.
Detailed reporting ensures insights gained can be easily applied across all future campaigns.
Proven content and effective targeting which have delivered undeniable results are delivered to the client for future use.
Previous campaigns have delivered leads at an average of 48% of original CPL target.
Adaptive Acquisition clients
We create a large number of bespoke video, written and image led content.
All content is categorised using a tagging system to capture all elements.
We track the performance of every piece of content, each targeting set and each tag.
This data is used to actively refine content and targeting as the campaign progresses.
This continually lowers the cost per lead over the course of the campaign.
All insights are recorded and presented in a clear and accessible way.