‘Where Will Your Gift Lead?'

Guide Dogs UK
TV Adverts & Videos
Award laurel


‘Best Charity Film – Medium’ at Third Sector Awards 2023


Following their 2020 rebrand, Guide Dogs enlisted our help to develop a captivating new legacy TV advert. Inspired by the charity's commitment to providing personalised support for blind and visually impaired individuals, our creative concept, Where Will Your Gift Lead? showcases the inclusivity, adaptability, and dignity at the heart of their mission. The advert celebrates the wide-ranging impact that Guide Dogs and the legacies left to the charity can have on the lives of those with sight loss, empowering them to achieve any ambition, from pursuing an exciting hobby to raising a family independently.


Where Will Your Gift Lead? instils confidence in potential legators, assuring them that their legacy gift to Guide Dogs will play a key role in transforming lives and fostering a world where people with sight loss are able to thrive on their own terms. The iconic guide dog takes centre stage in the advert, appealing to both warm and cold audiences. Encouraging viewers to reflect on the everyday moments that they might take for granted, the advert highlights that such experiences may only be accessible to individuals with sight loss through the support of a guide dog or Guide Dogs service.

Where Will Your Gift Lead? showcases the unique nature of the charity and the tangible results that can be achieved through leaving a gift in one's will, ensuring a positive outcome both now and for generations to come.

The results

Karen Green

Legacy Campaigns Officer
Guide Dogs UK

"It’s been a pleasure working with Catsnake to produce our beautiful new Legacy DRTV advert ‘Where will your gift lead?’. Working in partnership with the creative team from concept through to final edit and seeing how the advert developed through the creative stages, has been a fantastic and insightful experience. The end result of the creative has surpassed our expectations, which were already high! Thank you Catsnake!"