Philanthropy Programme Assets

The R&A Foundation
TV Adverts & Videos
Award laurel


We had the pleasure of partnering with The R&A Foundation to create assets for their new Philanthropy Programme. We developed creative materials with both printed and digital deliverables, and by June 2023, had produced a brochure, a pocket guide, presentation templates, a hero film, and shorter videos to showcase the foundation's unique position and purpose.


Philanthropy Programme revolved around the engaging and emotionally resonating idea of 'Why Golf Matters' and involved interviews with a broad variety of people from all backgrounds who absolutely love golf! We positioned The R&A Foundation as the natural choice for donors who believe in the impact of, and are passionate about, the sport. This fun creative approach aligned the Philanthropy Programme with The R&A brand, echoing its overarching goals and tone and was a joy to be involved with.

The results

Caroline Wallard

Director of Philanthropy
The R&A Foundation

"The R&A Foundation engaged Catsnake in August 2022, to develop our first Case for Support, establishing in the process our tone of voice and core messaging. Since then we have extended this work to include a film to explain to our potential supporters ‘Why Golf Matters’. What has unfolded over the past six months has been a detailed collaborative process, underpinned by disciplined project management. The creative team have been committed and engaged throughout, willing to both challenge and listen, creating space for a constant focus on the creative approach required to clearly articulate our story and offering and to maximise its emotional reach."