Legacy Strategy and Assets

St Barnabas Hospice
Strategy and Stewardship
Award laurel


We had the great pleasure of collaborating with St Barnabas Hospice in 2022, as they celebrated 40 years of outstanding Hospice care. They were looking to refresh and re-evaluate their legacy marketing and wanted something that would stand out from the crowd. They told us they weren’t afraid to ‘think outside the box’, which we loved. And they in turn wanted to work with an agency who understand the complexities and sensitivities that surround legacy giving in a hospice setting. Which we absolutely did.


As part of our research phase we consulted with and interviewed numerous stakeholders across the organisation. The invaluable data we collected, and the people we got to know, became the beating heart of the legacy programme and marketing campaign we created. This closer look at the day to day lives of the people at St Barnabas Hospice really highlighted the positive, important long term outcomes of legacy giving. Together, we created a five year flexible strategy for legacy acquisition and stewardship, and a staff and volunteer engagement plan with materials. We also created a DM pack including a Gifts in Wills response form, uplift device and a series of scheduled and responsive communications.

The results

Ellie Carter

Fundraising Development Manager (Individual Giving)
St Barnabas Hospice

"It’s been a huge comfort to know that the experts at Catsnake are always just at the end of the phone. We have loved working with the passionate creative team, who have provided excellent materials and support when needed - the Catsnake team are exactly what we wanted. The process has been extremely fluid, and we have been updated and informed fully every step of the way. We couldn’t recommend Catsnake enough.”