‘Legacy of Love’ - Campaign and Assets

Willen Hospice
Award laurel


It was a joy working with Willen Hospice to develop the 'Legacy of Love' campaign. The goal for the campaign was to raise awareness of gifts in Wills amongst their supporters and also internally. Through our partnership, we delivered a campaign toolkit with accompanying assets, a Gifts in Wills Guide, stewardship materials, and we refreshed their legacy webpage copy. To champion legacy fundraising internally, we worked closely with staff to create a staff engagement plan, and materials including a staff guide, and a presentation template for their legacy team to use in workshops.


As we got to know Willen Hospice, the unwavering compassion amongst the community of patients, their families and the hospice staff was clear, inspiring the 'Legacy of Love' campaign. The campaign was launched on Valentine’s day and celebrates the lasting impact of Willen Hospice's services on patients and their loved ones, by sharing real life stories and testimonials from those connected to the hospice.

The campaign demonstrates the transformative power of legacy giving and invites potential legators to be part of this enduring story of compassion. By leaving a legacy of love they will fund compassionate end-of-life care, and have a lasting impact that will continue on for generations.

The results

Helen Winter

Marketing Campaign Manager
Willen Hospice

"Working with Catsnake was a pleasure. For a small charity we are very busy, and  without Catsnake we would never have found the time or head space to develop  a concept, fresh look and feel, and design all of the collateral required. The team worked closely with us to ensure our key messages were embedded within the copy and design, and they were very generous with their time to ensure we got what we wanted. We can now lead on legacy campaigns with confidence, knowing we have everything we need to support a potential  pledger."