Age UK
TV Adverts & Videos
Award laurel


A film to highlight and shine a light on the fact that poor treatment of older people in care homes is an abuse of their human rights.


We produced an engaging, thought-provoking and shareable film which tells the story of one man’s life, starting in the care home where he is being ignored, all the way back to childhood. The aim was to visually highlight that these are people who have lived lives just like you and I, encouraging empathy in the audience.

The results

views online
was Age UK's 'most watched film'

Caroline Abrahams

Charity Director
Age UK

“Charles, the film made for us by Catsnake, has been a fantastic communications product. It is the most viewed film we’ve ever released, having been widely shared by our supporters and beyond. It’s reached around 1.6 million people online and we continue to show it at a wide range of meetings and events.”