‘Look after your local'

St Barnabas Hospice already had a community willing to support with one-off gifts. What they needed was a deeper relationship with these supporters and a dependable income stream at a time of growing pressure for hospice funding. So they came to us to develop a regular giving proposition.

Our research found that supporters’ connection to their local hospice ran deep, with many people having personal experiences of its care. This is Lincolnshire’s local hospice, and people take care of the local places that mean something special.

That truth became our campaign: Look after your local.

The campaign positioned the hospice alongside the places that make up a local community – like a café, library or pub. It made regular giving feel like a natural act: showing up for a place that would leave a huge void in people’s lives if it disappeared.  

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St Barnabas now has a distinctive regular giving proposition that builds on the community spirit already surrounding the hospice.

The campaign is rooted in real stories, emotions and experiences from St Barnabas’ clinical team and the families they’ve cared for. We developed the proposition, case for support and campaign toolkit, alongside an acquisition direct mail pack and a welcome pack for new Friends.

With a flexible campaign platform, ready-to-use assets and a dedicated supporter journey, St Barnabas now has the tools to grow a community of Friends, bringing the dependable income regular giving provides.

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