Direct Mail Appeal

East Anglian Air Ambulance’s (EAAA) yellow helicopters are famous across East Anglia. People spot them overhead, feel proud they’re there and assume the job is covered. But what lots of people don’t know is that EAAA is a charity, and it only keeps flying because people choose to fund it.

We designed a direct mail appeal for EAAA’s cold audience, intended not just to inspire cash gifts, but to reveal silent supporters and build long-term relationships that can grow over time. Our creative puts supporters in the heart of the action, positioning donors as an essential part of the lifesaving team, showing that generosity is as vital to every mission as the crews in the helicopters.

The pack helped bring previously unknown supporters out of the sidelines, giving EAAA new contacts to build relationships with over time, including several who look like strong legacy prospects.  

Lucy Day, Legacy Marketing and Stewardship Manager at EAAA says: “Catsnake were a delight to work with, and it quickly felt like they were part of the team at East Anglian Air Ambulance. They took the time to understand our organisation, our audience and our wider marketing plans, and made sure the campaign aligned with them seamlessly. They also challenged our thinking in the right way, which helped us do something different, and it worked.”